L’Oréal Selects PROtect as Winner of its Brandstrom Innovation Award

Wearable device monitors hairdressers' posture, and hand and wrist movements to help prevent musculoskeletal disorders.

The PROtect team wins L'Oréal Brandstorm competiton.

L’Oréal selected PROtect as the winners of L’Oréal Brandstorm 2024. Brandstorm is L’Oréal’s program where young people pitch their beauty projects to industry experts. PROtect, a team from France, created a wearable device that monitors hairdressers’ back posture, hand and wrist movements to help prevent musculoskeletal disorders. PROtect receives a three-month entrepreneurship at L’Oréal Groupe headquarters where they will work on a dedicated assignment. The fina...

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